In our first issue, we look at the general ideas of design a newsletter and the most efficient way to present contents.
Keep it small, short and interesting
- The newsletter should be not wider than 600px, and give a first impression in the preview panel.
- Use the main theme in the header and the subject.
- Don’t write the whole article about … use headlines and short blocks and give links to read more. The more contents can be on your homepage. If you use a professional solution you can use tracking tools – to check the response.
- If you can send attachments use common formats as pdf. Often clients have a limit for receiving attachments. Keep it under 1 MB.
What others say
Thank you foru your suggestions and links!