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Newsletters Part 1 – design – contents – concepts

Newsletter design – keep it short and simple

In our first issue, we look at the general ideas of design a newsletter and the most efficient way to present contents.

Keep it small, short and interesting

  1. The newsletter should be not wider than 600px, and give a first impression in the preview panel.
  2. Use the main theme in the header and the subject.
  3. Don’t write the whole article about … use headlines and short blocks and give links to read more. The more contents can be on your homepage. If you use a professional solution you can use tracking tools – to check the response.
  4. If you can send attachments use common formats as pdf. Often clients have a limit for receiving attachments. Keep it under 1 MB.

What others say

Thank you foru your suggestions and links!

Isabel Tenbrink

By Isabel Tenbrink

I started webdesign during my studies at HFG Schwaebisch Gmuend in 1994. You know: Tiled backgrounds ...